I consider every aspect and blends them: my personal taste, nature of the design work, end user's preference, and commercial expectation.I believe in the study of human behavior and how visual design can bring a product and business closers to people. All my design works have been carefully thought of and intended to solve user’s specific needs while also serving commercial purposes.

We have the ‘Designers’ who create the ‘Message.’ And the ‘Users’ who receive this message at the end. I focus a lot on creating the right narrative story and also creating the right experience so that the user’s interaction with my design can be valuable, enriching, and inspiring. And the important parts of this design process are about asking the right questions and doing vigorous user research.